The Challenge5500 followers
Liberating OpenGov: From Laptops To SidewalksCreate live dashboards in prominent neighborhood spaces, and distribute toolkits to help citizens and community organizations run social experiments to move the needles in real time. Share successes and best practices across GOOD’s global community.
In communities around the country, individuals and organizations work hard to make an impact through both individual efforts and organized programs. But it’s hard to rally people to action (much less to drive *sustained engagement*) when impact at the community level is difficult to track. We might see that we made a difference for those directly involved, but what did we achieve for our neighborhood as a whole? An inability to answer that question--What have we accomplished together?--erodes the community’s collective will to take action.
What’s our solution?
We believe we can help kickstart a virtuous cycle of results-oriented community action by creating a platform for robust social experiments at the community level. There are three components to the platform (details on all three further below):
Storytelling - sharing successes through GOOD’s channels (GOOD.is editorial, social media, GOOD Local, video)
Together, these three components create a positive feedback loop for learning and doing: (1) Action Toolkits help organizers plan, coordinate, and rally an effort; (2) the Dashboard provides immediate feedback on the success of the effort; (3) through Storytelling, successful tactics are shared with other communities for replication and adoption.
- Provide the means for organizations and/or individuals to lead live experiments that seek to engage the community to impact relevant metrics in real time
- Contents could include:
- Event-in-a-box kit
- Poster/signage templates
- Talking points to use at meetings/events
- Buttons/stickers/badges to recognize engagement
- Toolkits can be distributed to community groups (e.g. NPOs, associations) or individuals; all they need is a desire to make a change, and willingness to engage and rally their community
- Digital billboards (e.g. these from ClearChannel, potentially made available through a corporate citizenship partnership) programmed with beautiful live infographic displays
- Partner with community groups and local government entities to decide on relevant metrics
- Metrics should be dynamic, frequently-updating (ideally allowing for day-over-day or week-over-week comparisons), and responsive to individual/community effort. Thought-starter examples
- Attendance at weekly town/city council meetings
- Daily student attendance at local schools
- Create a rich online version of the dashboard where community members can see current status and dive deeper, e.g. into historical data, future projections
- Create GOOD.is/OpenGov as a place to highlight successes and share learnings
- Regular editorial series profiling participating communities
- Community voices spotlight series featuring user-submitted written and video
- GOOD Local chapters convene events to help organizers launch, sustain, and celebrate their experiments with the community
Who are we?
GOOD is a global community of pragmatic idealists Learning and Doing to drive collective progress. We connect through GOOD.is, our online global citizenship platform (4M+ uniques per month, 100k+ registered members), social media (800k+ Twitter followers; 230k+ Fb followers), video (35M+ streams in the past year), a print magazine (230k+ readers), and events (20k+ attendees in the past year). In addition to our editorial, creative services, programming/tech, and partnerships capacities on the media side, our in-house social innovation consultancy, GOOD/Corps, works with leading foundations, nonprofits, and brands to build programs, products, and campaigns that drive audience engagement and create social impact.
What is your project? [1 sentence max]
Where are you located?
How did you hear about the contest?
- Email from Knight Foundation
- Knight Foundation website
- Word of mouth